May 2020
Challenge: Inciting people to support Alzheimer Nederland with the uses of honest & authentic stories.
Insight: We are constantly busy capturing moments that we do not want to forget. Remembering memories. This can be seen in the way we fill our photo albums, post on our social media and keep diaries and blogs.
Idea: A campaign that makes the connection between the cultural values of unforgettable moments and the seriousness of forgetting these memories.
